Sales Are Growing but Profit Is Not: Where to Look
Revenue growth without control of margins, discounting, cost-to-serve and acquisition economics can hide a serious business problem.
Lab Notes on Sales & Commerce: practical insights and frameworks for better business decisions.
Revenue growth without control of margins, discounting, cost-to-serve and acquisition economics can hide a serious business problem.
Price affects positioning, margin, sales behaviour and customer expectations. Pricing is a business decision, not simply a mathematical markup.