FAQ

Before we start, let’s clarify the essentials.

The questions below explain how we work, what a consulting engagement involves and when a particular area of expertise may be relevant to your business.

Working With Growth Lab

What exactly does Growth Lab do?

We provide senior business advisory across strategy, commercial growth, sales, brands, e-commerce, operations, European expansion and AI optimization. Our role is to help management see the problem more clearly, choose the right priorities and organize implementation.

Are you a digital agency?

No. Growth Lab is a boutique consulting firm. We can evaluate digital marketing, SEO, media, e-commerce or development and coordinate specialists, but we do not start by selling an execution service.

Do you offer fixed packages?

No. Scope is shaped around the business problem, complexity, level of involvement and objectives. An engagement may be project-based, an advisory retainer or a fractional director role.

Do you only work with large companies?

No. Our value is often strongest in SMEs and growing companies where management needs senior expertise but does not need or want another full-time executive role.

Can you work with our existing team or agency?

Yes. We often work as a senior layer alongside existing teams, agencies and specialists, defining direction, KPIs, priorities and review cadence.

Do you provide implementation?

Our primary value is strategy, design, governance and coordination. In selected projects we may be more involved in implementation or coordinate specialist partners. The model is agreed upfront.

How does an engagement begin?

With an initial Strategy Session. We understand the business, objective and challenge. If there is a fit, we define scope, deliverables, collaboration model and commercial proposal.

How long does an engagement last?

It depends on the challenge. A diagnostic or strategy project may be time-limited. Transformation, fractional direction or growth advisory typically require a longer horizon.

How is pricing determined?

Pricing reflects scope, complexity, senior involvement, duration, meeting cadence and responsibility. We do not price consulting as a commodity or one-size-fits-all package.

Can we start with one specific problem?

Absolutely. Often that is the best approach. A well-defined problem enables faster diagnosis, clearer scope and more objective evaluation of outcomes.

Commercial & E-Commerce

Can you improve sales strategy without replacing our sales team?

Yes. We can structure pipeline, process, KPIs, scripts, pricing and coaching so the existing team performs more effectively.

Can you evaluate our marketing without taking it over?

Yes. We can review strategy, budget allocation, measurement, agency performance and the link between marketing, sales and profitability without becoming the execution provider.

AI & Operations

What does AI Operational & Commercial Optimization mean?

We identify where time, information or productivity are being lost and design AI-assisted workflows. Examples include meeting-to-task automation, CRM summaries, proposal support, knowledge systems and reporting automation.

Do we need to replace our existing tools to use AI?

Not necessarily. We prefer to start with the existing stack and assess what can be connected or improved before recommending new tools.

International Expansion

Can you help with European marketplaces?

Yes. We assess market/channel fit, product economics, pricing, logistics, returns, operating model and roadmap for marketplaces such as Amazon Europe, eMAG and Allegro.

Do you handle VAT or tax advice for marketplaces?

We provide business and operational guidance and help map requirements. Where tax or legal advice is required, final advice is provided by the appropriate licensed professional.

Can you help me set up a company in Estonia?

Yes, at the level of business setup, e-Residency guidance, operational design and coordination with formation/accounting providers. We do not ourselves provide legal or tax opinions.

Is Estonia suitable for every online business?

No. The right company structure depends on business model, founders, tax residence, markets, logistics and effective management. Incorporation should not come before evaluating these factors.

Still have a question? Let’s talk.