Marketplaces bring different economics, fees, logistics, product data, customer expectations and VAT/operational requirements. Expansion needs a business case before it needs a listing.
Lab Notes on E-Commerce: practical insights and frameworks for better business decisions.
Marketplaces bring different economics, fees, logistics, product data, customer expectations and VAT/operational requirements. Expansion needs a business case before it needs a listing.
When each channel has different incentives and pricing without shared logic, omnichannel growth turns into channel conflict.